Why does this need to exist?
OriginAI That Thinks Before It Codes
Projects fail—not from bad code, but from building the wrong thing. LaunchApp is the first platform that asks "why" before writing a single line of code.
THE $100B PROBLEM
Software projects fail or are challenged
Standish CHAOS 2020
Cost multiplier for late requirements fixes
IEEE Research
AI coding tools that ask 'why' first
Market Analysis
The faster AI codes, the faster you build the wrong thing.
One Platform. Four Components.
Zero Requirements Drift.
Launch Plan
"Are we building the RIGHT thing?"
Structured requirements discovery with 8-layer questioning, visual canvas, and epistemic tracking.
Launch Build
"Are we building it RIGHT?"
Autonomous AI execution with quality gates, multi-model support, and confidence scoring.
LaunchPad
"How do we build it fast and well?"
AI-optimized BaaS with 7 servers, 7 SDKs, and 9 services—60% fewer tokens than raw code.
Launch Templates
"What patterns should we follow?"
Production-ready starters with AI-readable manifests for autonomous development.
Launch Plan
The Socratic Method for Software Requirements
8-Layer Questioning
Before you write code, know:
- WHY this needs to exist
- WHO has this problem
- WHAT's in and out of scope
- HOW users will interact
- WHAT can go wrong
AI explores these questions systematically—before a single line of code is written.
Key Features
Launch Build
Autonomous Execution with Guardrails
Execution Pipeline
Autonomous
"Works while you sleep"
Routine tasks run without intervention. Dangerous operations require confirmation.
Quality Gates
"Tests must pass"
Auto-advance when confident, pause when uncertain. Every phase has a gate.
Multi-Model
"Right AI for each task"
Claude for reasoning, Codex for code, Gemini for UI. Vendor agnostic. Cost tracked.
The Closed Loop
Execution Reveals What Planning Missed.
Don't break the cycle. Automate it.
LAUNCH PLAN
Assumptions are logged. Specs are generated.
LAUNCH BUILD
Code is generated. Features are built.
GAP DISCOVERED
New constraints found during build trigger an automatic return to planning.
LAUNCH PLAN
Define requirements and assumptions.
LAUNCH BUILD
Build features from the plan.
GAP FOUND
Automatic return to discovery when reality hits.
When reality differs from the plan, LaunchApp doesn't just log an error. It treats the gap as a new discovery, automatically feeding it back into the planning phase.
LaunchPad
BaaS+ Built for AI Agents
7 Servers
- API Gateway
- Realtime
- Push
- Payments
- Git
- MCP
- Framework
7 SDKs
- Identity
- Database
- Payments
- Storage
- Realtime
- Push
- Workflows
9 Services
- AI
- Analytics
- Audit Log
- Secrets
- Workflows
- App Stores
- Templates
- Ecosystem
- I18n
Why It Matters
60% fewer tokens
Unified APIs reduce context needed for AI agents
Consistent patterns
AI agents learn and reuse across projects
Own your code
Full code export, deploy anywhere, no lock-in
Launch Templates
Production-Ready Starters AI Agents Understand
SaaS
CRM
E-commerce
Admin
CMS
Workflow
The .launchpad/ Manifest
Every template includes AI-readable configuration:
AI agents read these files and build features autonomously.
WHO WE REPLACE
The first platform connecting requirements discovery to autonomous execution.
Think first. Build right. Ship with confidence.
Get AI Speed Without AI Limitations
Cursor
GitHub Copilot
WindsurfCurrent AI coding tools optimize for speed, not direction—they'll build the wrong thing faster. LaunchApp's structured discovery phase captures requirements, tracks assumptions, and validates decisions before your agents write a single line of code.
What You Get Instead:
Structured requirements discovery before coding
Epistemic tracking for assumptions vs. validated decisions
LLM-optimized exports for seamless AI execution
Be First in Line
Join the waitlist for priority access
We're in private beta, working with design partners to build something that actually solves the requirements problem.
We respect your privacy—no spam, just launch updates and exclusive perks.
Email-only signup • Priority beta access • Early insights
Priority Beta Access
Be among the first to experience the platform.
Shape the Product
Direct feedback channel to influence features.
Founding Member Pricing
Lock in special rates when we launch.
Early Access to Features
New templates and capabilities before anyone else.
No spam. Just launch updates and early access.
FREQUENTLY ASKED
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